Cathy Nevolo
Communications
Sharpening Strategy. Shaping Narratives. Elevating Voice.
Turning Complexity into Clarity
In crowded markets, clarity is your competitive edge.
You need a voice that is distinct, purposeful and trusted. When communication is aligned with intent and crafted with precision, it becomes a powerful driver of influence, engagement and momentum.
Strengthening communication to reflect purpose, earn trust and influence outcomes.
Your Message. Your Impact. Trusted Communication That Delivers.
Clear, credible communication is a competitive asset — a powerful tool for building trust, engaging stakeholders and demonstrating value. When messaging is purposeful and well-targeted, it shapes perception and drives meaningful differentiation.
With perspective informed by advising leaders through complexity, I bring critical perspective and a problem-solving mindset to help organizations articulate who they are, what they stand for and why it matters. I develop approaches that focus on intent, strengthen connection and advance priorities.
Strategic Positioning & Content Creation
More than words, effective positioning and messaging require clarity, alignment and intent. I define approaches that reflect your goals, differentiate your brand and connect with the audiences who matter most.
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Translate complex ideas into clear value-driven stakeholder targeted messaging
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Create content for blogs, social media, speeches, videos, webinars
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Shape brand voice and messaging, drawing from data driven insights
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Reposition website content to sharpen identity, enable growth
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Conduct market and competitive analysis to find differentiation opportunities
Executive Communications & Visibility
Executives are most effective when they communicate with purpose, authenticity and consistency. I help leaders elevate their voice and visibility across audiences to build trust and influence.
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Define messaging that reflects voice, focus and intent
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Craft communications that reinforce direction and connect with key stakeholders
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Ghostwrite content for presentations, speeches, blogs, op-eds, employee messages and media remarks
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Support speaker preparation, interviews and events
Narrative Development & Storytelling
Every strategy benefits from a compelling story. I turn business priorities into narratives that align teams, inspire engagement and clarify change or growth.
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Create content for initiatives, announcements and enterprise programs
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Design narrative frameworks and toolkits for internal or external rollouts
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Conceptualize and craft corporate blogs and editorial content on timely audience-focused topics
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Develop webinar content, scripts and run-of-show plans
Communications Planning
More than a message, effective communication requires structure, planning and follow-through. I build integrated plans aligned with your goals and outcomes.
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Create communication plans that support strategic objectives
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Lead campaigns that engage employees, customers or partners
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Establish content workflows and calendars
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Ensure brand consistency across channels for a unified voice and experience
Contact me!
Ready to bring your message into focus and your story to life? Let's connect and transform intent into impact—with communication that’s clear, confident and aligned to what matters most.
415-816-1277
About Cathy Nevolo
Cathy Nevolo brings a distinctive mix of insight, editorial precision and creative thinking to how organizations position themselves and their leaders in competitive markets. Her career spans Deloitte, NetApp and consultancy with ARTÉMIA Communications.
She draws on deep experience in professional services and tech, with a proven ability to apply her strengths fluidly across sectors, subject areas and organizational environments. From financial services and biotech to consumer brands and public utilities, she supports clients in clarifying strategy, strengthening positioning and communicating with credibility.
She helps organizations articulate who they are, what they stand for and why it matters — laying the foundation for stronger alignment, deeper trust and more meaningful engagement with the audiences that matter most.
Her strengths lie in distilling complex concepts into clear, compelling communications. For teams leading transformation and addressing shifting market demands, she serves as a trusted partner. She advises on and delivers strategies that reflect business priorities, resonate with stakeholders and elevate brand and leadership presence, capturing authentic voice to help leaders speak with intention, build credibility and inspire action.
Based in San Francisco, she’s the proud mother of a son completing graduate studies, a daughter entering her senior year of college and their 12-year-old Mini Schnauzer. She holds a B.A. in Communications–Journalism from Santa Clara University.
Involvement and Giving Back
Cathy serves as an advisor to the University of San Francisco’s Women in Leadership Program, which equips participants with the skills, perspective and confidence to lead in today’s evolving workplace. She volunteers with the Jewish Federation of North America’s ENGin program, a global nonprofit fostering development in Ukraine by helping students become English-fluent and globally connected. She also mentors seniors at Santa Clara University as they prepare to launch their careers.
Cathy is a visionary, strategic and yet tactical PR talent - making it all happen.
She's collaborative and innovative - an authentic leader.
Kirstin Rhodes, Vice Chair
Client Relationship Development at Deloitte, LLP
"A great testimonial can boost your brand’s image. Click to edit and add your own."
Cathy brings a rare blend of strategic clarity, editorial precision and client intuition to every engagement. She quickly distills complex challenges into compelling, audience-focused communications, consistently delivering value. Cathy elevates the work with insight, integrity and impact.
Barbara Wichmann, CEO & Founder
ARTÉMIA Communications
Cathy is a communications leader. She excels at weighing issues and opportunities with a strategic mindset and making choices and managing resources towards organizational success. As a writer, she is not only adroit at the intellectual capture of content but the emotive discovery of voice. Cathy also has valuable experience navigating organizational structures, counseling leaders and leveraging business chemistry to work with different work styles and team cultures. She is an inclusive and results-driven communications pro, and I benefit every day from being her teammate.
Paul Dunker, Communications Strategist Deloitte Alum
Recently Published on LinkedIn:
Truth, Lies & Mixtapes: The Gen X Files Beyond the Stereotypes
August 6, 2025
Savvy. Substance. Staying power. It’s in our DNA. The clichés you’ve heard? They’re dated snapshots that never captured the full picture. Gen X has been driving outcomes with range and impact all along.
We were born into a world of rotary phones with curly cords you could never stretch far enough for any semblance of privacy (our moms yelled at us for twisting them up). As technology evolved at a relentless pace, we absorbed it, adapted to it, applied it and moved forward, ready for whatever came next.
Back in 1991, Douglas Coupland said what many of us were already thinking. With razor-sharp clarity and hilarity, Generation X: Tales for an Accelerated Culture captured a cohort fluent in irony, raised on skepticism and hungry for meaning in a world obsessed with status and speed. He poked holes in the grind, questioned lives locked into routine and nailed the emptiness of “attaining wealth, then spending your wealth attaining youth.”
More than anything, Coupland validated our sense that freedom had its own kind of power — even in a culture that had long treated stability as the ideal.
Wedged between Boomers and Millennials, two of the largest and loudest generations in modern history, Gen X came of age when outcomes mattered more than optics. As the next wave’s numbers and buying power grew, the spotlight swung elsewhere and the generational mic shift followed.
We stayed in the game and forged the next move. Respecting those who came before us, we learned from their insight and work ethic, shaping our own. We’ve lived through arcs of change, not the least of which were the literal tools in our hands that rewrote how we work and live. I may have typed college papers on a Mac that froze if you looked at it sideways. Now I make AI my proverbial b**** (with love in my algorithms). Just one arc among many.
So here's how Gen X actually shows up:
1. We get sh*t done. No theatrics, no mic drops. Just crossed-off lists and the quiet hum of real progress.
2. We're self-starters AND finishers. Hand-holding? Point us in a direction and we’ll troubleshoot on the way. No committee, no fuss.
Documented as “the most resourceful and autonomous” working cohort.
3. We treat ambiguity like it’s a Tuesday. Gray areas are home turf. If there’s a plan B, we’ve already mapped out plan D in case A, B and C fall apart.
Tops adaptability and problem-solving rankings.
4. We're the trusted anchor in every direction. We’ve managed up, down and diagonally since before “cross-functional” had its own dashboard. We build trust and keep teams sane.
Often called the “most stable anchor” in retention and managerial trust.
5. We can spot 'urgent' from actually urgent. Everything’s “breaking news” now, but some of us remember when news actually broke. We observe, process, triage and deliver… next?
6. We’ve mastered the pivot. That’s meant handling more turns than a spin class — markets, technology, business models, leadership philosophies, corporate cultures, platforms, policies, entire industries and the ways we communicate and learn.
Holds one of the strongest records for performance across disruption.
7. Adapt, evolve, deliver (rinse, repeat). We lean in when change demands action, step back when another perspective is needed and hold steady when the moment calls for it. It’s what we’ve always done — refined by decades of transformation, from analog origins to digital innovation and beyond.
Experience sharpens judgment, sifts through chaos and spotlights what really matters. It brings perspective, resilience and the grounded clarity that makes bold innovation possible.
Much respect to every generation. The real magic happens when we recognize each other’s strengths and build what’s next together.
#XMarksTheSpot
Disclaimers & Attributions:
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Direct quotations and contextual references are attributed to Douglas Coupland, author of Generation X: Tales for an Accelerated Culture (1991).
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The generational findings and workforce statistics referenced are drawn from reports by the Pew Research Center, Gallup, Harvard Business Review and the U.S. Census.
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Use of em dashes are my own. As a long-time fan of the em dash, I'm not giving them up. But you can keep the Oxford comma.